Business Management Essentials
9 ECTS
Bachelor
Czech | English
Jarmila Zouharová
The course aims at providing students with essential knowledge of management and of how an enterprise works. The course emphasizes acquiring practical knowledge and skills.
Course outline
A part of the classes dealing with management is organized into the following blocks.
Introduction to managementManagement. Managers. Organization. Internal environment of an organization. External environment of an organization. Management functions.
PlanningPlan. Planning. Goals. Activities. Resources. Schedules. Strategic planning. The principle of navigational changes.
Organizing and organizational structureOrganizing, Management span. Organizational forma. Centralizing. Decentralizing. Organizational structure. Mechanic and organic formation of organizational structure.
StrategyStrategy. Strategic planning. Strategic management. SWOT analysis. Competitive advantage. Segment. Company processes.
BudgetRevenue. Expenditures. Fixed expenditures. Variable expenditures.
Implementation, management, organization identityImplementation. Motivation. Influencing. Leadership. Coordination. External audit, internal audit. Assessment criteria.
A manager’s profileA manager’s personality. Core functions of a manager’s job. General principles of a manager’s job. A manager’s work style. Motivation. Setting goals. Self-management. Team management.
DecisionsDecision-making. The structure of a decision-making process. Decision-making models. Good and bad decision-making.
Supervision and controllingControlling. The purpose of controlling. The controlling system of an organization.
Management typologyHR management. An HR manager. Financial management. Quality management.
Communication and presentation skills in management practice
A part of the classes dealing with how an enterprise works, accounting and tax essentials is organized as follows.
The key terms and categories of corporate economyEnterprise and business. Legislation with regard to entrepreneurship.
The enterprise system in the Czech RepublicThe environment of a business (economic, technological, political-legal, socio-cultural). New challenges and opportunities.
The term accounting, its sense and subject, the users of financial statements
Elements of financial statementsAssets and liabilities, expenditures and income, expenses and revenues. The classification of expenses according to the type and purpose.
Tax essentialsA brief description of the tax system in the Czech Republic, corporate income tax, employee taxation, taxation of the self-employed, including insurance (from the perspective of a business corporation or a self-employed person as an employer), VAT, the road tax and property taxes (from the viewpoint of a business).
The process of planning business activitiesA business plan, the sense and goal of a plan in business activities, methods and forms of planning activities. Compiling and structuring a business plan.
The essence of financial management and financial goals of an enterpriseThe place of financial analysis and financial planning in business management.
Risk management and elimination in an enterpriseRisk and its concept in business practice. Systemization of risk. Preventing the emergence of risk. The corporate risk management model and its applications.
The process of terminating business activitiesLiquidation of an enterprise. The concept of liquidation vs. insolvency. The process and individual phases of the liquidation of an enterprise. Evaluation methods of assets of an enterprise in the process of liquidation of an enterprise. A liquidator’s activity in the process of liquidation of an enterprise.
Practical introduction to law essentialsCivil Law, Business and Labour Law.
Copyright and its specifics in IT
